Not only are companies going more digital, but 2022 will be another year of improved technology, specifically in the world of insights. With the sudden shock of the pandemic, so many things changed in an instant, and companies tried to adapt as quickly as possible. Now, it is time to leverage technology to find out what is working and what needs to shift in a company’s sales strategy.
Thankfully, emerging technologies such as AI and machine learning are providing the ideal opportunity to do just this. In fact, AI adoption is expected to sail to 139% for sales teams. As humans are naturally biased, AI can transpose these biases into code, creating algorithms that can be analysed. AI can play an integral role in your sales processes, especially in addressing bottlenecks, pain points, and customer trends. In addition, AI will continue to be used to predict market trends and customer habits. Don’t miss this opportunity to stay competitive by using AI to your advantage and converting data into sustainable revenue.
A Personalised Experience for Buyers
Even in the world of digital transformation, customers are still desiring a personalised experience when searching for the perfect product. Customers are still human after all. Studies have shown that 86% of customers are willing to pay more for a great customer experience.
However, how can companies combine the speed of remote services with the personalisation of a great customer experience? So companies will be faced with the challenge of providing fast and accessible service remotely, while giving the experience of feeling like they’re in person with a salesperson. Those who can master this balance will stay ahead of the competition this year.
Importance of a Motivated Sales Team
With no surprise, sales teams have experienced some challenging past few years. Some sectors were hit especially hard during the pandemic, while others thrived and were stretched to their limits. Now that things are predicted to slowly transform to a “new normal”, the morale of your sales team will be more important than ever.
It was found that 60% of sales representatives now report feeling underappreciated in the business industry.
However, there are several ways to prevent team burnout and indifference. This is where sales managers will need to step in to inspire their sales team through promoting healthy communication, self-care and sales training. An important step in motivating your sales team and showing them they are valued is investing in their professional development. Start by assessing your team members’ sales skills by identifying team strengths and ways to improve.
Keep Your Team Ahead of 2022 Sales Trends
We predict 2022 will bring pleasant surprises and new challenges that we will have to confront and adapt to. After COVID-19, it seems that nothing could surprise us. However, the best companies can do is plan for the future with the tools they have and prepare their teams to come out ahead each and every day.
With shifting customer trends, emerging cutting edge technologies and a transformed sales cycle, make 2022 the year that your sales team excels more than ever. Start by investing in your team by providing them with e-learning programs focused on essential sales skills that enable them to excel in the sales world.
To learn more, join the Improving Communications event with our founder Vinit Shah speaking on 2022 key sales trends to watch on February 16.