Having a well-defined and robust sales strategy significantly increases the chances of achieving a business’ commercial objectives.
Enrol and learn how to proactively develop a plan that encompasses the critical components of the sales strategy.
This course caters to all salespeople, particularly those who are responsible for :
12 Months Access | Online
£300
Discover the significance of defining a sales strategy, assess critical components, explore collective consideration, and learn how to develop and maintain it for sales success and sustainable growth.
Uncover the history of sales, evaluate the importance of the sales approach taken for the business, and learn commonly used sales methodologies and frameworks.
Examine the importance of the B2B sales function, sales department evolution, and variations in department structures while reviewing strategies for success.
Explore how to develop a positive and resilient sales mindset that enables you to overcome challenges, learn from feedback, and progress.
Discover the benefits of competency-led recruitment, including proficiency level development and considerations for onboarding planning.
Convey the value of your products or services from your customers' perspective effectively, showcasing how they can address their pain points and meet their needs.
Identify and leverage your competitive advantage in the market, and differentiate yourself from your competitors.
Discover how to create and use buyer personas, and how to tailor your sales approach to different types of buyers.
Learn how to understand and optimise the sales cycle, from finding leads to closing deals, and how to handle the challenges and opportunities along the way.
Plan your account management strategy, using a data-driven approach to calculate your account potential and develop a retention and growth plan.
The content of Sales Strategy is certified by the CPD Certification Service.