ACCOUNT MANAGEMENT:
Driving Retention & Growth

Developing existing client relationships and identifying organic opportunities is critical to sustainable growth.
Enrol and learn how to plan, manage, and apply consultative, value-driven account management strategies.

How Will This Programme
Help You As an Account Manager?
Who Should Enrol In This Programme?

Apply effective techniques to retain and grow your existing client portfolio.
Build trust and communicate value propositions aligned with client needs.
Develop account plans detailing the objectives, actions, and measures of success.
Foster a positive and resilient mindset to turn challenges into opportunities.
Apply critical thinking skills to analyse complex situations and identify solutions.

This course is suitable for account managers and salespeople responsible for:

Managing an existing portfolio of B2B clients or internal project teams.
Renewing existing agreements and pursuing upsell and cross-sell opportunities.
Proactively managing communication with clients and stakeholders.
Delivering a client-focused and solution-led sales approach.

12-Month Access | Online

£300

Expedite Team Onboarding

Increase Sales Performance

Enhance Customer Retention

Reduce Employee Turnover

Discover Your Learning Path:
Ready to Take the Next Step?

Explore the 10 Modules That Form the Core of Our Programme

1. Introduction to Account Management

Discover the fundamentals of account management, the competencies you need, and the optimal model and strategy for your organisation.

2. Renewal Management

Learn how to proactively manage the contract renewal process, and how to deal with non-renewals in a professional manner.

3. Upselling and Cross-selling

Find out how to identify and pursue upselling and cross-selling opportunities with your existing customers, and how to manage the process successfully.

4. Introduction to Communication for Sales

Improve your communication skills with internal and external stakeholders, using the 7C’s of communication and adapting to different communication styles and preferences.

5. Relationship Building in Sales

Foster long-term and mutually beneficial business relationships with your clients that are built on trust and credibility.

6. Account Management Planning

Plan your account management strategy, using a data-driven approach to calculate your account potential and develop a retention and growth plan.

7. Collaborative Selling

Enhance your collaborative selling skills by learning how to work effectively with internal and client stakeholders to create win-win outcomes and solutions.

8. Results and Performance Focused

Become more results and performance focused, by learning how to adopt the characteristics and behaviours of a successful salesperson.

9. Analytical and Critical Thinking in Sales

Develop your analytical and critical thinking skills, by learning how to solve problems effectively, and overcoming barriers, by applying the cause and effect model, and managing your bias.

10. Always Be Learning

Embrace continuous learning and development as a key mindset for your sales success, by appreciating the impact of different learning styles, habits, addressing challenges, and taking the next step.

Our online sales programmes cover everything to unlock your potential through self-paced and remote learning.
Explore these programmes and enrol in one that aligns with your values and sales objectives.

Have Other Sales Challenges to Conquer?

Dive into our diverse selection of tailored online sales courses.

Need Assistance in Choosing the Right Course?

Uncover what you need to excel with our skills assessment tool

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LSOS's Impact: Glowing Reviews From Its Community

"A very comprehensive course which should meet its stated learning objectives. There is an impressive mix of media which should ensure learner engagement throughout. There are plentiful external sources which add both credibility and a range of perspectives."

The content of Account Management is certified by the CPD Certification Service.

The CPD Certification Service

"Vinit is extremely competent, diligent, and has an innate ability to understand what salespeople are thinking and feeling. My team has greatly benefited from their interactions with him, and our sales have improved as a result. I highly recommend LSOS for future projects."

Mark JarvisManaging Director, World Textile Information Network

"Coming from a technical background, I often worried about saying the wrong thing. Thanks to LSOS, my confidence is growing as I now have a clear structure and understanding of the value I provide."

Software Sales Manager, SaaS Industry

"Our business and industry are going through a transition. We appointed Vinit and his team to conduct a sales and operational audit. We were blown away by their findings, analysis, and recommendations. Thanks to LSOS, we now understand the underlying issues and the steps we must take to evolve and grow our business."

Kamini PalaFinancial Controller, ToughGlaze UK

"I am grateful to LSOS for the opportunity to learn the nitty-gritties of Sales. One of the highlights for me is understanding the importance of Personal Credibility. Knowing that everything we do or say, consciously or unconsciously, either builds or undermines our credibility. I highly recommend LSOS courses to my colleagues in Sales in Nigeria and Sales Leaders worldwide. Thank you for the opportunity."

Sales Manager, Heineken

"I wholeheartedly recommend LSOS's programmes. It has been an amazing help with my self-development. As someone working in the estate agency industry for the past three years, the programme has not only improved my management skills but also helped me grow as an individual. The support from Vinit Shah, with his follow-up calls and discussions about progress, has been truly outstanding. Thank you!"

Sales Manager, Shires Property & Management

"Vinit has been instrumental in breaking down the barriers I faced while building my business. With his insights and motivation, I managed to make significant progress much faster than if I had done it alone. I am sincerely thankful to Vinit and LSOS for their guidance and support."

Marion GuinardPeach Me Up

Are your programmes completely online?

Our programmes are 100% online and self-paced. They provide a comprehensive e-learning experience that includes interactive exercises and reflection points throughout the modules.

Can you tell me more about one-to-one coaching support?

Opting for this offers an experienced sales coach's guidance. It combines the e-learning course material mentioned earlier with personalised coaching, targeting distinct challenges faced by salespeople. The objective is to fully grasp goals, existing challenges, and reality before working through alternate strategies and implementing the change. For more information, please contact us.

Are the certificates recognised by industry professionals?

Yes, our certificates are recognised within the industry as a testament to your dedication to ongoing professional development.

What is your satisfaction guarantee?

It is our way of showing you that we stand behind our sales training programmes and care about your success and satisfaction. If you are not happy with the quality of our training, you can request a refund within 7 days. Or, we will be happy to explore alternative programmes that may be more aligned with your requirements.

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ACCOUNT MANAGEMENT: Driving Retention & Growth

Discover Your Learning Path: Ready to Take the Next Step?