ACCOUNT MANAGEMENT:
Driving Retention & Growth

Developing existing client relationships and identifying organic opportunities is critical to sustainable growth.

Enrol and learn how to plan, manage, and apply consultative, value-driven account management strategies.

This course is suitable for account managers and salespeople responsible for:

12-Month Access | Online
£300

Expedite Team Onboarding
Increase Sales Performance
Enhance Customer Retention
Reduce Employee Turnover

Discover Your Learning Path:
Ready to Take the Next Step?

Explore the 10 Modules That Form the Core of Our Programme

1. Introduction to Account Management

Discover the fundamentals of account management, the competencies you need, and the optimal model and strategy for your organisation.

2. Renewal Management

Learn how to proactively manage the contract renewal process, and how to deal with non-renewals in a professional manner.

3. Upselling and Cross-Selling

Find out how to identify and pursue upselling and cross-selling opportunities with your existing customers, and how to manage the process successfully.

4. Introduction to Communication for Sales

Improve your communication skills with internal and external stakeholders, using the 7C’s of communication and adapting to different communication styles and preferences.

5. Relationship Building in Sales

Foster long-term and mutually beneficial business relationships with your clients that are built on trust and credibility.

6. Account Management Planning

 Plan your account management strategy, using a data-driven approach to calculate your account potential and develop a retention and growth plan.

7. Collaborative Selling

Enhance your collaborative selling skills by learning how to work effectively with internal and client stakeholders to create win-win outcomes and solutions.

8. Results and Performance Focused

Become more results and performance focused, by learning how to adopt the characteristics and behaviours of a successful salesperson.

9. Analytical and Critical Thinking in Sales

Develop your analytical and critical thinking skills, by learning how to solve problems effectively, overcome barriers, and manage biases through the cause-and-effect model.

10. Always Be Learning

Embrace continuous learning and development as a key mindset for your sales success, by appreciating the impact of different learning styles, habits, addressing challenges, and taking the next step.

Our online sales programmes cover everything to unlock your potential through self-paced and remote learning. Explore these programmes and enrol in one that aligns with your values and sales objectives.

Have Other Sales Challenges to Conquer?

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Need Assistance in Choosing the Right Course?

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Frequently Asked Questions

Are your programmes completely online?

Our programmes are 100% online and self-paced. They provide a comprehensive e-learning experience that includes interactive exercises and reflection points throughout the modules.

Can you tell me more about one-to-one coaching support?

Opting for this offers an experienced sales coach's guidance. It combines the e-learning course material mentioned earlier with personalised coaching, targeting distinct challenges faced by salespeople. The objective is to fully grasp goals, existing challenges, and reality before working through alternate strategies and implementing the change. For more information, please contact us.

Are the certificates recognised by industry professionals?

Yes, our certificates are recognised within the industry as a testament to your dedication to ongoing professional development.

What is your satisfaction guarantee?

It is our way of showing you that we stand behind our sales training programmes and care about your success and satisfaction. If you are not happy with the quality of our training, you can request a refund within 7 days. Or, we will be happy to explore alternative programmes that may be more aligned with your requirements.

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