A systematic and well defined sales framework, used consistently, is the key to driving exceptional sales results.
Enrol now to optimise your sales process, differentiate between different buyers, and maximise conversion efficiency.
This course caters to all salespeople, particularly those who are responsible for:
12-Month Access | Online
£300
Learn how to understand and optimise the sales cycle, from finding leads to closing deals, and how to handle the challenges and opportunities along the way.
Discover how to create and use buyer personas, and how to tailor your sales approach to different types of buyers.
Review the fundamentals of prospecting, and how to set and achieve your prospecting goals.
Discover how to design and implement an effective sales cadence.
Learn how to manage your sales pipeline, and how to improve your prospecting and conversion rates.
Recognise the importance of measuring and analysing your sales performance metrics, and how they support your sales process.
Evaluate how to prepare for and conduct a successful first customer meeting, and how to demonstrate value.
Identify how to create and maintain a sense of urgency in your prospects, and how to overcome objections and ask for the business.
Explore the principles and practices of sales negotiation, and how to avoid common pitfalls.
Review the role and objectives of procurement teams, and how to proactively work with them to achieve a win-win outcome.
Learn how to close the sale , manage delays and the importance of your follow-up actions after closing.
The content of Sales Process & Prospecting is certified by the CPD Certification Service.