Avoiding hands-on sales?

Let's fix the system. Not the symptoms.

The SMART Sales Accelerator addresses the specific needs of growth-minded technical and functional experts.
Helping you shift from ad-hoc selling to a scalable, structured sales engine.

What’s missing in your sales capability?

Take our free assessment to identify the root cause behind your revenue gaps.

Great products don't sell themselves.

You're putting effort in but nothing seems to stick.

Sales feels awkward. You avoid it. You've tried hiring, you've tried marketing — and still, results are patchy.

The problem isn't your product.

It's the lack of a system you can trust.

68% of SMEs do not have a sales process.

Do you recognise these challenges?

Are you a founder with a product-first mindset?
Are you uncomfortable leading hands-on sales?
Have you outsourced sales, but it never worked?
Do you want to take control, but don’t know where to start?
Are you experiencing stagnant or declining sales?
Are you lacking a clear plan, resulting in long sales cycles?
Are your sales and marketing efforts misaligned?
Are you preparing to scale but missing a solid foundation?

Your business is in transition; the sales strategy and operational plan need validation and the dots connected before taking action.

If any of these sound familiar, it’s time to step back,  and start SMART.

The 90-Day SMART Accelerator gives you structure, confidence, and a system that sticks.

Repeatable Process

A sales process tailored to your business and how your customers buy.

Sales Confidence

Even if you’re not a “salesperson”, you’ll know how to lead and coach.

Tools & Templates

Pipeline planning, playbooks, and positioning frameworks.

Coaching Access

Weekly support to help the change stick and adapt to real-life challenges.

Your 90-day transformation is based on

The SMART Sales Framework

Source the

Root Couse

Diagnose what’s really blocking your sales performance.

Mindset

Shift

Shift from reactive to strategic thinking for commercial clarity.

Architect

for Impact

Design a scalable, structured sales system tailored to your buyers.

Reinforce

Leadership

Equip your managers to lead with clarity and confidence.

Train

for Execution

Upskill your team to turn strategy into consistent action.

It is about shifting from an ad-hoc, haphazard approach to a more deliberate, systematic, and structured way of working that is precise and scalable.

In just 90 days, you'll:

Know who to target and align your message so you can position, prioritise, and compete effectively.

Have a repeatable and proactive sales process rhythm aligned with the buying journey.
Have the assets, playbooks, and systems you need to scale.
Gain clarity and control over your pipeline and analysing opportunities consistently.

Week-by-Week Overview

13 weeks of learning, developing, and building the foundations of your sales organisation.

Week Scope Outcome
1
Key principles for sales success.
Completing the sales success canvas aligned to your business goals.
2
Sales vision, goals & objectives.
Defining your sales vision and the SMART goals and objectives.
3
Who are you selling to – your ICP and buyer stakeholders.
Using the ICP builder to define your ideal customer and the key buyer personas.
4
Meeting the buyer on their terms – the buying Journey & decision process.
Map the buying journey for your niche market segments using the buyer journey template.
5
Targeting, positioning and differentiation – market analysis.
Complete the positioning canvas to create your differentiation strategy.
6
Building a sales process you can trust – stages & success criteria.
Draft your sales process blueprint including the stages, key milestones, objectives, and success criteria.
7
Sales team roles & responsibilities – today, tomorrow & the future.
Use the role clarity map to document current versus future roles and responsibilities.
8
CRM – a critical tool, not an admin trap – dashboards, pipeline & forecasting.
Sketch your CRM dashboard view and pipeline structure.
9
Critical sales metrics & benchmarks.
Create a sales KPI tracker outlining key metrics to monitor.
10
Pitching your solution – developing a flexible sales deck.
Build a modular sales deck using the slide structure template.
11
Performance – scripts, proposals, demos, and objections.
Draft your pitch script, proposal template and the content for your sales conversations.
12
Developing distribution channels & outreach cadences.
Develop an outreach cadence plan for your key focus channel.
13
Account management – retain, upsell and cross-sell.
Complete an account growth plan for one of your key accounts.

Delivery Format

13 weeks of expert-led coaching

Peer learning and accountability sessions

On-demand access to CPD-certified e-learning
Custom tools, templates, and workbooks

Collaborating with organisations that share our vision for sales

Trusted by scale-up teams

“We cannot thank the team at LSOS enough for their help, guidance, and strategic sales knowledge over the last nine months. They have taught us a great deal and helped us build confidence in our sales system. They also supported us in recruiting our brilliant new Technical Sales Manager and implementing a sales strategy to hit our goals.”

Julie Bishop & Richard Gardner

Co-CEOs, IT Naturally

“LSOS used a combination of learning resources, styles, and exercises to deliver engaging and interactive sessions with relatable, real-world examples. They validated our thought processes and provided actionable solutions. The sessions were highly relevant, equipping us with tools we could implement immediately—results we’re already seeing.”

Alicja Arts

Head of Sales Operations, sennder

Is the SMART Accelerator Right Fit for You?

(if unsure where to begin)

(if you’re ready to discuss more)