Improving Sales Productivity

Increase Your Sales Productivity

Note: This article is based on a lightly edited transcript of a video conversation. The language has been kept conversational to preserve the speaker’s original tone and flow. Time is your most valuable asset in sales, and it’s incredibly precious in every aspect of life. In sales, we can easily spend a lot of time […]

Insights from Vinit Shah on The Art and Science of Complex Sales Podcast with Membrain

membrain podcast complex sales

Our Founder & Managing Director, Vinit Shah, recently joined Paul Fuller, Membrain’s Chief Revenue Officer (CRO), on The Art and Science of Complex Sales podcast. Together, they discussed rewiring sales to create systems that drive consistent results. As a proud Membrain Impact Partner, we support organisations in building high-performing sales systems. By embedding proven sales […]

Developing ICP for Sales

developing icp for sales

Note: This article is based on a lightly edited transcript of a video conversation. The language has been kept conversational to preserve the speaker’s original tone and flow. In this blog, we will take you through a six-step process to understand and develop your ideal customer profile (ICP), a critical part of any effective sales […]

Managing Expectations in Sales

managing expectations in sales

Note: This article is based on a lightly edited transcript of a video conversation. The language has been kept conversational to preserve the speaker’s original tone and flow. In today’s economic climate, the sales environment is incredibly demanding, and the pressure to perform is higher than ever.  The truth is that pressure has always existed […]

Balancing Technology with Emotional Intelligence

Rehumanising the Sales Experience

Note: This article is based on a lightly edited transcript of a video conversation. The language has been kept conversational to preserve the speaker’s original tone and flow. Technology has been a game-changer. It has revolutionised sales and countless other industries. But the question we need to ask is: has it pushed us too far? […]

The Importance of Defining a Sales Mindset

Defining the Right Mindset in Sales

Note: This article is based on a lightly edited transcript of a video conversation. The language has been kept conversational to preserve the speaker’s original tone and flow. In this blog on improving mindset and driving better outcomes, we explore how our mindset affects our mental attitude, inclinations, habits, and dispositions.  These internal patterns ultimately […]

Managing Change in Sales and Teams

change management in sales

Note: This article is based on a lightly edited transcript of a video conversation. The language has been kept conversational to preserve the speaker’s original tone and flow. As a manager and leader, you must embrace change. If you don’t, it will consume you. The challenge is that, as human beings, we are often creatures […]

Jeff Goldberg and LSOS Founder Vinit Shah on Why Most Sales Training Fails

Vinit Shah, Founder of the London School of Sales, sits down with Jeff Goldberg from The SalesPro Network for a wide-ranging conversation on the realities of modern B2B selling.  Drawing on nearly 30 years of experience, Vinit shares why sales today must shift from outdated playbooks to systematic, ethical approaches rooted in real buyer understanding. […]

7 Critical Components of the Sales Strategy

Components of Sales Planning and Strategy

Note: This article is based on a lightly edited transcript of a video conversation. The language has been kept conversational to preserve the speaker’s original tone and flow. Sales Vision, Goals, Tactics, and People Have you ever really thought about these elements? What kind of sales culture do you want to foster? How do you […]

LSOS Wins Silver at LCCI SME London Business Awards 2025

Friday, February 25th, 2025 LSOS Wins Silver at the LCCI SME London Business Awards 2025!  We are thrilled to share that London School of Sales (LSOS) has won Silver in the Business of the Year (Less Than 50 Employees) category at the London Chamber of Commerce and Industry SME London Business Awards 2025!  Monday, November […]