How to Create and Use a Competitor Tracker
Note: This article is based on a lightly edited transcript of a video conversation. The language has been kept conversational to preserve the speaker’s original tone and flow. This blog explores how to create and use a competitor tracker. It may seem like overkill at first, but once you see how it helps you stay […]
Why Founder-Led Sales Hits a Ceiling (and How to Break It)
You built your business on deep expertise, hard work, and an unshakable belief in your product. And for a while, that belief was enough. You were the best salesperson your company ever had because you knew exactly what to say, how to adapt, and what your customers needed. But at some point, the momentum slows. […]
Dua & Co: Raising Commercial Confidence Across an Accountancy Team
Client at a Glance Dua & Co (DUA) is an award-winning accountancy and business consultancy firm operating within the professional services sector. The firm is FCA-regulated and a proud member of the Institute of Chartered Accountants in England & Wales (ICAEW). Recognised for championing the SME sector, DUA supports small and medium-sized enterprises in growing […]
Leveraging Four Critical Coaching Skills
Note: This article is based on a lightly edited transcript of a video conversation. The language has been kept conversational to preserve the speaker’s original tone and flow. The purpose of this article isn’t to explore specific sales coaching systems or approaches. Instead, we’ll focus on the core coaching skills and effective coaching techniques that […]
Improving Sales Productivity
Note: This article is based on a lightly edited transcript of a video conversation. The language has been kept conversational to preserve the speaker’s original tone and flow. Time is your most valuable asset in sales, and it’s incredibly precious in every aspect of life. In sales, we can easily spend a lot of time […]
Insights from Vinit Shah on The Art and Science of Complex Sales Podcast with Membrain
Our Founder & Managing Director, Vinit Shah, recently joined Paul Fuller, Membrain’s Chief Revenue Officer (CRO), on The Art and Science of Complex Sales podcast. Together, they discussed rewiring sales to create systems that drive consistent results. As a proud Membrain Impact Partner, we support organisations in building high-performing sales systems. By embedding proven sales […]
Developing ICP for Sales
Note: This article is based on a lightly edited transcript of a video conversation. The language has been kept conversational to preserve the speaker’s original tone and flow. In this blog, we will take you through a six-step process to understand and develop your ideal customer profile (ICP), a critical part of any effective sales […]
Managing Expectations in Sales
Note: This article is based on a lightly edited transcript of a video conversation. The language has been kept conversational to preserve the speaker’s original tone and flow. In today’s economic climate, the sales environment is incredibly demanding, and the pressure to perform is higher than ever. The truth is that pressure has always existed […]
Balancing Technology with Emotional Intelligence
Note: This article is based on a lightly edited transcript of a video conversation. The language has been kept conversational to preserve the speaker’s original tone and flow. Technology has been a game-changer. It has revolutionised sales and countless other industries. But the question we need to ask is: has it pushed us too far? […]
The Importance of Defining a Sales Mindset
Note: This article is based on a lightly edited transcript of a video conversation. The language has been kept conversational to preserve the speaker’s original tone and flow. In this blog on improving mindset and driving better outcomes, we explore how our mindset affects our mental attitude, inclinations, habits, and dispositions. These internal patterns ultimately […]