Sales enablement has exploded in popularity with sales companies. In fact, it has seen a 34% increase in adoption over the last 5 years!A core aspect of sales success is the importance given to continual development and training. Sales training includes much more than how to seal a deal. Salespeople need training on subjects including customer relations, team dynamics, and communication skills. Sales managers also need training on how to lead their team most effectively. In fact, 61% of executives have claimed their sales managers have not been adequately trained in management strategies and techniques. It is only through continual development that teams will see growth, and sales enablement is the perfect place to start. It focuses on the development of all team members in order to elevate performance.
There are more LinkedIn job postings for sales enablement teams than ever before. And companies are allocating whole budgets to these efforts. So what is all the hype about? Being a salesperson, or leading a sales team, can be extremely challenging. Sales teams have so many responsibilities, and in the age of instant gratification and quick results, they have little time to do them. Salespeople play several different roles, but companies started noticing that there weren’t resources for sales teams to adequately fulfil these roles. To fill this gap, companies have started to invest in a sales enablement team. This term has gained much popularity over the past few years, and its importance is now undeniable. Let’s dive into what it entails and why it is important for your sales team.