Technology has greatly impacted sales and led to significant improvements. Tools that help us get through the heavy lifting and tedious tasks are priceless. However, it is important to consider whether our reliance on technology has caused us to lose touch with our intuition and ability to engage in meaningful conversations. The sales process becomes more complex as technology gets to the core. And In order to keep things simple, we need to bring the human element back into the mix. In this article, we will reveal the distinctive impact of empathy and emotional intelligence in making a difference in complex sales processes and overcoming the challenges technology brings to the table.