sennder is Europe’s leading digital freight forwarder that links large commercial shippers with small freight carriers. sennder offers shippers access to their connected fleet of thousands of trucks and has connected over 40,000 trucks since 2015.
Through the power of data and technology, sennder brings a unique approach to the industry. With over 1,000,000 completed full truck load shipments, they serve in several European countries.
sennder is a disruptor and wants to transform the industry through automation, transparency and process efficiencies.
sennder’s mission is to move trucks with the power of data to unlock endless and sustainable capacity at unparalleled quality. With this main goal in mind, sennder required a shift in its sales strategies.
There was a need to transform the way sales conversations were managed and developed. sennder wanted to inspire their sales team to take action through small but significant shifts in their thought process, understanding of behaviour, and sales strategies.