Until now, sales hasn’t really been on board with CPD, but things are changing. Employers are seeing the advantages of offering learning programmes of a recognised standard to their sales team, which is something an accredited CPD programme can provide. Employers not only benefit from a more skilled, confident and motivated team, but also improve their attractiveness as a business to work for.
Similarly, salespeople are starting to appreciate how participation in an accredited learning programme is a means of differentiating themselves from their peers.
This increasing interest in learning is both aided and fuelled by the growth in online learning opportunities, which has been accelerated by the pandemic.
Sales training has typically always been delivered face to face, which doesn’t suit everyone’s style of learning or learning needs. Online learning offers greater flexibility, enabling people to study at their own pace and in a variety of ways, by reading articles, listening to podcasts or watching videos. By putting people in the driving seat and giving them control over their own learning, we are seeing a shift in attitude towards professional development among our sales peers.