Communication is THE essential sales skill

July 9, 2021

Dr Rich Atkins of Improving Communications joins Vinit Shah of the London School of Sales to discuss how Communication is THE essential sales skill modern salespeople need to master to be effective in their field.

Key themes covered in this video include:

  • Knowing your audience and why understanding their personality style is important
  • Asking effective questions and how this supports relationship building and the communication process
  • Handling objections and why these must be seen as an opportunity

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