Trust and mutual benefit are two elements that have enabled humans to live in harmony throughout history. And these elements continue to hold society together. Effective salespeople are those who build their sales strategy on these two concepts. Because buyers tend to trust salespeople who have the opportunity to differentiate themselves through their actions and approach to the customers’ needs. In this article, we’ll talk about how salespeople can develop a mindset that will enable them to build long-term, mutually valuable customer relationships.