Our Founder & Managing Director, Vinit Shah, recently joined Paul Fuller, Membrain’s Chief Revenue Officer (CRO), on The Art and Science of Complex Sales podcast. Together, they discussed rewiring sales to create systems that drive consistent results.
As a proud Membrain Impact Partner, we support organisations in building high-performing sales systems. By embedding proven sales approaches directly into Membrain, teams can move quickly from “theory to practice” and make new behaviours stick—through pre-configured processes, in-workflow training, coaching, and analytics—without the complexity of a traditional CRM.
In this episode, Vinit shares insights from his experience across industries like manufacturing, market research, and sales education. Key topics include:
Why training alone isn’t enough – diagnosing deeper structural issues within sales organisations.
Helping founders and technical experts succeed in sales – reframing sales as a structured system rather than a personality-driven game.
The SMART Selling Framework – a practical, scalable methodology to transform fragmented sales efforts into integrated systems that support consistent growth.
🎧 The podcast is now also available on Spotify and Apple Podcasts.
We’re proud to be a Membrain Impact Partner and to contribute to meaningful conversations on sales effectiveness.
