For growth-minded technical and functional founders.
We help you build your business-winning playbook and shift from ad-hoc selling to a structured, scalable sales engine.
Take our free assessment to identify the root cause behind your revenue gaps.
You’re smart. Your product is solid.
But something’s not clicking.
Sales feels like guesswork. You’re stuck in firefighting mode, chasing quick fixes. But it’s exhausting.
The growth you imagined feels distant, and you’re not sure where the bottleneck really is.
We call this the sales fog.
You’re not alone. And you’re not the problem.
But the system and your mindset might be.
If any of these sound familiar, it’s time to step back, and think SMARTer about how you sell.
The 90-Day SMART Accelerator gives you structure, confidence, and a system that sticks.
A sales process tailored to your business and how your customers buy.
Even if you’re not a “salesperson”, you’ll know how to lead and coach.
Pipeline planning, playbooks, and positioning frameworks.
Weekly support to help the change stick and adapt to real-life challenges.
Your 3 Months transformation is based on
Source the
Root Couse
Diagnose what’s really blocking your sales performance.
Mindset
Shift
Shift from reactive to strategic thinking for commercial clarity.
Architect
for Impact
Design a scalable, structured sales system tailored to your buyers.
Reinforce
Leadership
Equip your managers to lead with clarity and confidence.
Train
for Execution
Upskill your team to turn strategy into consistent action.
3-months of learning, developing, and building the foundations of your sales organisation.
| Focus Area | What You’ll Learn | What You’ll Walk Away With |
|---|---|---|
Principles |
Define your core sales mindset, values, and success criteria. |
Know who to target and how to articulate your value with positioning clarity. |
Planning |
Design the sales process, roles, and rhythm. Prioritise what really matters. |
A structured, repeatable sales process aligned with your buyer’s journey. |
Protocols |
Establish guardrails, do’s & don’ts, and coaching rituals for your team. |
Your business-winning sales playbook: practical rules and systems that scale. |
And explore week-by-week programme.
Collaborating with organisations that share our vision for sales
“We cannot thank the team at LSOS enough for their help, guidance, and strategic sales knowledge over the last nine months. They have taught us a great deal and helped us build confidence in our sales system. They also supported us in recruiting our brilliant new Technical Sales Manager and implementing a sales strategy to hit our goals.”
Julie Bishop & Richard Gardner
Co-CEOs, IT Naturally
“LSOS used a combination of learning resources, styles, and exercises to deliver engaging and interactive sessions with relatable, real-world examples. They validated our thought processes and provided actionable solutions. The sessions were highly relevant, equipping us with tools we could implement immediately—results we’re already seeing.”
Alicja Arts
Head of Sales Operations, sennder
(if unsure where to begin)
The SMART Selling Accelerator is a structured, three-month programme designed to help founder-led businesses move beyond ad-hoc selling. Through coaching, tools, and guided reflection, you’ll create a business-winning sales playbook that transforms your sales into a scalable, repeatable system.
A sales accelerator programme gives you more than just training. It combines deep diagnosis, strategic design, and practical enablement. Over three months, we help you clarify your sales strategy, build your business-winning sales playbook, and embed the protocols your team needs to sell with confidence.
Without a playbook, sales often depends on the founder or a few key individuals. A business-winning sales playbook captures the principles, processes, and protocols that work for your business, so your team can replicate success consistently. It naturally encompasses every essential area: from a sales prospecting playbook to a sales process playbook and a sales strategy playbook.
Most sales training playbooks focus on skills in isolation. The SMART Selling Accelerator goes further: it helps you create a digital sales playbook that is unique to your business and fully aligned with your growth goals. It’s not just about skills. It’s about building the system that underpins your success.
We work with growth-minded technical and functional founders, as well as sales managers and teams in complex B2B environments. Whether you’re leading a founder-led sales organisation or scaling an existing team, the programme equips you with a business-winning sales playbook that covers everything from a sales manager playbook to a sales team playbook, creating consistency across the business.
Start with our free Sales Capability Assessment. It highlights gaps in your current approach, from strategy and messaging to process and coaching. If you find your team lacks structure or relies too heavily on you as the founder, the SMART Selling Accelerator is the next step.
By the end of the 90 days, you’ll have a business-winning sales playbook: a practical, living system that helps your business grow sustainably. It’s built around three essential pillars:
Principles → define the mindset, values, and skills your sales rely on.
Planning → design the structure, processes, and rhythm that drive consistency.
Protocols → set the guardrails, do’s and don’ts, and coaching rituals that keep everyone aligned.
Together, these make your playbook the foundation for long-term sales success.