Vinit Shah, Founder of the London School of Sales, sits down with Jeff Goldberg from The SalesPro Network for a wide-ranging conversation on the realities of modern B2B selling. Drawing on nearly 30 years of experience, Vinit shares why sales today must shift from outdated playbooks to systematic, ethical approaches rooted in real buyer understanding.
He explores the most common challenges sales teams face—from lack of process to under-supported managers—and explains why one-off training doesn’t lead to lasting results.
Instead, Vinit highlights how LSOS helps businesses bridge performance gaps, shape sales strategy, and embed capability across teams through its blended learning model.
