Jeff Goldberg and LSOS Founder Vinit Shah on Why Most Sales Training Fails and What Actually Works
Serious about building sustainable sales success?
In this episode of the Sales Pro Network, Vinit Shah, Founder of the London School of Sales, sits down with Jeff Goldberg for a wide-ranging conversation on the realities of modern B2B selling.
Drawing on nearly 30 years of experience, Vinit shares why sales today must shift from outdated playbooks to systematic, ethical approaches rooted in real buyer understanding.
He explores the most common challenges sales teams face, from a lack of process to under-supported managers, and explains why one-off training doesn’t lead to lasting results. Instead, Vinit highlights how LSOS helps businesses bridge performance gaps, shape sales strategy, and embed capability across teams through its blended learning model.
