We help technical founders, SME leaders, and sales professionals build sales capability that AI can’t replace.
We exist to change the perception of sales from the inside out; turning discomfort into confidence, and avoidance into ownership.
Sales shouldn’t feel manipulative or forced.
It should feel structured, rigorous, and true to how you think, lead, and want to grow. That is what London School of Sales stands for:
Making sales a capability, not a personality.
Our Mission
To empower 10,000 technical leaders in SMEs and their teams to thrive; by strengthening their sales capability, confidence, and culture over the next three years.
We meet so many talented people who’ve built world-class products or services. Yet still find selling them uncomfortable.
They believe the product should speak for itself. They rely on instinct and goodwill, hoping clients will “just get it.”
But as businesses grow, this mindset starts to stall progress. Failed hires, inconsistent messaging, and overdependence on the founder begin to creep in.
That’s where we come in.
We help you uncover what’s really holding sales back, build a structure that fits your way of thinking, and embed a repeatable system that grows with you.
We don’t believe in one-off training. We build sustainable sales capability through a structured pathway.
Co-create your sales playbook and growth strategy.
The Result?
A repeatable, inside-led sales engine that delivers measurable results and aligns everyone behind a shared approach.
Our team’s work has been recognised by the London Chamber of Commerce SME Business Awards and accredited by CPD.
Founder & Sales Coach
Content Creation Partner, Leaderonomics Digital
Founder & Lab Head, RedBlack Laboratories
Senior Growth Specialist, Next Big Thing
Growth Marketing Consultant, Next Big Thing
Together, we share a belief that sustainable sales capability isn’t taught once. It’s developed, practised, and continually strengthened.
Collaborating with organisations that share our vision for sales
If you’re ready to approach sales with more confidence and clarity — for yourself or your team — you’re in the right place.